Case Background
EQUINETREE is a premium Swiss equestrian brand for the mid-to-high-end European market, focusing on high-end equestrian gear, plant-based materials, and sustainability, with a strong emphasis on brand storytelling.
Customer Needs
Custom 300 yarn-dyed sports towels with brand logo and metal eyelets, in 100% cotton. Beyond wiping rods for equestrian and golf use, the towels needed to be hangable—both the metal eyelets and custom woven labels are designed to hook onto hangers.
Our Solution
Based on the brand's needs, we recommended yarn-dyed jacquard so the logo is woven directly into the towel—fade-resistant, wash-durable, and long-lasting. Combined with custom dyeing and flexible production scheduling, we secured quality and delivery while helping the customer build a premium brand image.
Results
The finished logo is finely woven with clear outlines and layered black-and-white contrast, fully showcasing the brand. The custom woven labels and metal eyelets enhanced both texture and usability. Right after delivery, the customer confirmed the towels 'feel great in hand,' recognizing the quality and brand presentation and opening the door for continued equestrian gear cooperation.
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